Wabi Sabi Creatives™ Identity
Overview
PROJECT BRIEF
Wabi Sabi Creatives™ is a company dedicated in producing unique and crafty custom made laser-engraving wooden products for their customers.
We believe that wooden products should be honest and easy to use. However, this does not mean that it should be plain or uninspiring so we developed a design system that embraces a functional aesthetic approach — a visual toolbox that is optimized to enhance the functionality of the product but at the same time aiming to delight the user with a crisp and to the point experience – both when it comes to functionality, digital experience, and industrial design.
Symbol, Word mark
Gift box labels
Street advertisement
Logomark, Color scheme
Offering a crafty, minimal and personalized experience
In this specific project, we consider the various application of the logomark. From cases of being printed on cards to engravings on small scales, the Wabi Sabi Creatives™ logomark needs to be visible and identifiable in any format and medium.
The logo for Wabi Sabi Creatives™ is a key element in the brand’s visual identity. The logo features the brand name “Wabi Sabi Creatives” in a bold and modern typeface, with an unusual appearance of the letters “W” creates a distinctive mark.
The bold and impactful and yet minimal design system elements work together to create a cohesive and memorable brand identity that reflects Wabi Sabi Creatives™ values and visual style.
Typeface, Color scheme
Typeface, Color scheme
Business cards
Product Leaflets
Business cards
Digital advertisements
Social media content
Photography, Creative Direction
Street adverts
Product price tags
Product tote bags
Credits
CLIENT
Wabis Sabi Creative
AGENCY
Deshet Creatives and Marketing™
CREATIVES
Liya Yasin, Kirubel Samuel, Adera Habtamu
PROJECT MANAGER
Liya Daniel, Kidus Yoseph, Yonas Mulugeta
PRODUCTION COMPANY
Deshet Creatives and Marketing™
CREATIVE DIRECTOR
Liya Yasin, Adera Habtamu
RESEARCH AND DEVELOPMENT
Sami Ahmed, Yonas Mulugeta
PHOTOGRAPHY
Kirubel Samuel
POST PRODUCTION
Kirubel Samuel, Adera Habtamu
DESIGNERS
Adera Habtamu, Kidus Yoseph, Liya Yasin
SOFTWARE
Photoshop, After Effecs, Illustrator, InDesign, Figma
ARTICLE EDITOR
Adera Habtamu
YEAR
2022-2023
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