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Wabi Sabi Creatives™ System

Overview

PROJECT BRIEF

We created a comprehensive design & brand system for anyone who creates for Wabi sabi Creatives™. Its a framework for designers and channel teams. Use this as a reference point for all work that is produced for Wabi Sabi Creatives™.

These framework helps to express their product aesthetic in clearly described manner, in one that is appreciating the beauty of a perfect gift—one which is unique, minimal and delightfully personalized in a compassionate nature..

 

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Brand Manual, overview

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Brand Manual, specification

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Digital design

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Brand Manual, imagery specification

The gift lives in the work, but also in the work’s creator—

All of these choices are designed, and they all coalesce into the experience of the moment. The design realizes that much of our lives are designed, but we don’t often stop to think that the work’s widespread presence turns our gift selection choices into significant contributions to the ambiance of life.

The idea behind the framework is that the things we make transcend commerce and ownership – they are an experience to have rather than an object to own or a service to access. There is an aspect to the framework’s value that can be translated to a crafted design ecosystem.

In our best, most creative moments, it feels as if we are hardly doing the work ourselves, achieving a sense of flow where time disappears, improvising becomes easy, and decisions seem instinctual, like some unknown force is guiding our developmental design process.

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Digital design

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Digital design, speciifcations

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Digital design, grid system

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Digital design

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Digital design

Credits

CLIENT

Wabis Sabi Creative

AGENCY

Deshet Creatives and Marketing™

CREATIVES

Liya Yasin, Kirubel Samuel, Adera Habtamu

PROJECT MANAGER

Liya Daniel, Kidus Yoseph, Yonas Mulugeta

PRODUCTION COMPANY

Deshet Creatives and Marketing™

CREATIVE DIRECTOR

Liya Yasin, Adera Habtamu

RESEARCH AND DEVELOPMENT

Sami Ahmed, Yonas Mulugeta

PHOTOGRAPHY

Kirubel Samuel

POST PRODUCTION

Kirubel Samuel, Adera Habtamu

DESIGNERS

Adera Habtamu, Kidus Yoseph, Liya Yasin

SOFTWARE

Photoshop, After Effecs, Illustrator, InDesign, Figma

ARTICLE EDITOR

Adera Habtamu

YEAR

2022-2023

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