Wabi Sabi Creatives™ System
Overview
PROJECT BRIEF
We created a comprehensive design & brand system for anyone who creates for Wabi sabi Creatives™. Its a framework for designers and channel teams. Use this as a reference point for all work that is produced for Wabi Sabi Creatives™.
These framework helps to express their product aesthetic in clearly described manner, in one that is appreciating the beauty of a perfect gift—one which is unique, minimal and delightfully personalized in a compassionate nature..
Brand Manual, overview
Brand Manual, specification
Digital design
Brand Manual, imagery specification
The gift lives in the work, but also in the work’s creator—
All of these choices are designed, and they all coalesce into the experience of the moment. The design realizes that much of our lives are designed, but we don’t often stop to think that the work’s widespread presence turns our gift selection choices into significant contributions to the ambiance of life.
The idea behind the framework is that the things we make transcend commerce and ownership – they are an experience to have rather than an object to own or a service to access. There is an aspect to the framework’s value that can be translated to a crafted design ecosystem.
In our best, most creative moments, it feels as if we are hardly doing the work ourselves, achieving a sense of flow where time disappears, improvising becomes easy, and decisions seem instinctual, like some unknown force is guiding our developmental design process.
Digital design
Digital design, speciifcations
Digital design, grid system
Digital design
Digital design
Credits
CLIENT
Wabis Sabi Creative
AGENCY
Deshet Creatives and Marketing™
CREATIVES
Liya Yasin, Kirubel Samuel, Adera Habtamu
PROJECT MANAGER
Liya Daniel, Kidus Yoseph, Yonas Mulugeta
PRODUCTION COMPANY
Deshet Creatives and Marketing™
CREATIVE DIRECTOR
Liya Yasin, Adera Habtamu
RESEARCH AND DEVELOPMENT
Sami Ahmed, Yonas Mulugeta
PHOTOGRAPHY
Kirubel Samuel
POST PRODUCTION
Kirubel Samuel, Adera Habtamu
DESIGNERS
Adera Habtamu, Kidus Yoseph, Liya Yasin
SOFTWARE
Photoshop, After Effecs, Illustrator, InDesign, Figma
ARTICLE EDITOR
Adera Habtamu
YEAR
2022-2023
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Wabi Sabi Creatives™ Identity
Brand Identity, Digital System
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